Protect What You Love

One of our Core Values is Stewardship!


Being a consumer of Bristol Bay Wild caught sockeye makes you just as attached to the beautiful resource as we are! 




Bristol Bay is a watershed that feeds the 8 main rivers where we harvest the worlds largest supply of wild sockeye salmon! The region is a wetland, and a delicate eco system! The salmon fuels us, nourishes an abundance of animals, and fertilizes the land. Native communities have been relying on the return for hundreds of years, creating a cultural identity to the salmon run. 

The biggest threat to Bristol Bay is the Pebble Mine Partnership, named after all the lakes they saw when they flew over their site. That’s a lot of lakes. 

The Pebble deposit is a massive storehouse of gold, copper and molybdenum, located in the headwaters of the Kvichak and Nushagak Rivers, two of the eight major rivers that feed Bristol Bay. If built, Pebble would be one of the largest mines in the world. Because of its size, geochemistry and location, Pebble runs a high risk of polluting Bristol Bay, one of the world’s most productive wild salmon strongholds that supports a $1.5 billion commercial and sport fishery.” 

Summarized by:

The type of mining to extract the minerals, in the mines long term goals, would create a tailings pond 4,000 ft deep with walls 700 ft tall, that would have to be cared for in perpetuity (aka Forever!) 

The fishermen, sportsmen, Alaskans, and local community have been fighting tirelessly to combat the Pebble Partnership for decades. This year their permit that seemed to be pushed through almost to approval, got denied. This is a Huge win, but doesn’t protect Bristol Bay from another permit proposal. So, we continue to fight for long term protections! 

You can do your part by staying informed, voicing your opinion to your state representative, and spreading the good word about the worlds most sustainable fishery!

For more information go to these websites and subscribe to their News Letters to stay informed!